SUMMARY OF QUALIFICATIONS

• Young, accomplished Washington DC SEO and online marketer with passion for social media, specifically using humor to connect.
• Highly motivated and goal-oriented self-starter with ambition, determination and strategic mind.
  
• Started two small businesses and have intimate knowledge of small business needs and how to market to them.
  
• Displayed ability to leverage SEO knowledge into innovative and effective social media strategies.
  
  

WORK EXPERIENCE

SEO CONSULTANT
Washington, DC
2011-Present
SEO Consultant for Small Business & Startups

Top SEO clients: BucketFeet, Checita, Eating Italy Food Tours, Leading Lady, Weber Associates

• Search Engine Marketing & SEO - I specialize in promoting and selling hard goods on the internet. I was the in-house SEO for a popular $70M online company. We worked with million dollar PPC campaigns but my passion is in online grassroots guerrilla marketing, using small budgets to produce big results. I'm the Co-Founder of two small companies and have intimate knowledge of what it takes to go from $0 to six-figures in under a year. Contact me if you're interested in SEO help for your online business.
  

CUSTOMINK
McLean, VA
2008-2011
Search Engine Marketing Coordinator & Affiliate Manager

Fast-growing custom apparel company that allows customers to design products online

• Search Engine Marketing - Drive $15 million natural search channel as only full-time SEO team member.
  
  • Measure key online business metrics including sessions, orders and revenue in both CoreMetrics and Google Analytics.
  • Increased natural search traffic 15% year over year.
  • Ensure industry-leading #1 SEO positioning for major keyterms in competitive space.
    
• Manage large online programs - Manage 4000+ member affiliate program.
  
• Plan and execute full life cycle of new landing pages from innovation to final product.
  • Develop landing page concepts, paths and goals.
  • Communicate strategic and tactical requirements to design team.
  • Test and refine new landing pages resulting in increased conversion of 15%.
    
• Social Media – Using free time at work, started task force to tackle new ways to leverage passion for social media. Translated findings from SEO into scalable innovations that led to more customer sharing and interaction including community participation on the company blog, Facebook “likes,” and Twitter interaction.
  
  

PRESTIGE WORLDWIDE, LLC
Boston, MA
2007-Present
Co-Founder

Online seller of officially licensed movie and television show merchandise

• Drive traffic to various websites and acquire customers from around the world through both SEO and pay-per-click ads.
  Led growth from start-up to six-figures in sales in first full year.
• Social media marketing programs – Fostering customer loyalty through incentives, extras and customer participation contests. Encouraging fan involvement and social sharing through Twitter and blogger outreach. Generated buzz and expanded customer base through combination of Facebook ads and blog posts. Engaged consumers and influencers online.
• Media coverage – Generate publicity through both online and offline channels including Yahoo! Front Page news story and RedCross.org homepage blog post. Products featured on national broadcast of CNBC’s “Squawk Box,” plus coverage on various blogs and websites.
• Developed charity partnerships with Soles4Souls, Inc and the Polycystic Kidney Disease Foundation.

MID ATLANTIC CAPITAL
Wall, NJ
2005-2007
Senior Loan Officer / Team Leader

• As team leader selected by the president, managed and motivated small team that expanded company’s presence nationwide and consistently placed in top tier in sales.
  
• Through SEO, developed internet lead system to identify potential refinance candidates.
  
• Developed partnerships with real estate agents, financial planners, and attorneys as well as local bankers and mortgage brokers from around the country.
  
  HEWLETT PACKARD
  Bridgewater, NJ
  2004-2005
  Online Archive Editor & Proofreader
  
  
• Proofread, formatted and uploaded vintage Time Magazine articles (1923-present) for Time.com’s first-ever online archive.
  
  

EDUCATION

NORTHEASTERN UNIVERSITY
Boston, MA
1999-2004
Business Administration
Dual Concentration in Marketing, Entrepreneurship and Business Management

GEORGE MASON UNIVERSITY
Fairfax, VA
2004-2005
Institute for Humane Studies Scholar

VOLUNTEER WORK AND ASSOCIATIONS

Project Vote Smart, Biden for President, Obama for America, NU Shuffle, Toastmasters International, Arlington Food Assistance Center.

INTERESTS

Using the internet to connect people and ideas, charity, grassroots politics, writing comedy, travel, sports.